Power and Performance
Oster® Xtreme Mix
For the Xtreme Mix Blender campaign, Urbana Creative made POWER the central creative driver. With the Oster® Xtreme Mix Professional Blender, power doesn’t just describe its design—it represents possibility. The campaign aimed to combine power and possibility, empowering the kitchen with endless potential to create delights, smiles, lasting moments, and unforgettable memories
The lifestyle photography is designed to connect with a diverse millennial audience—couples, parents, friends, and singles—capturing real people in everyday moments. The blender takes center stage in joyful scenes, showcasing its POWER through recipes and preparations that reflect the experiences and lifestyle of our audience.
Beyond the lifestyle video, we developed a full-funnel video series to showcase the Xtreme Mix Blender's capabilities. One main video, along with four short versions, highlights the blender's key features and technologies. Additional videos demonstrate its features and benefits, communicating the Reasons to Believe.
Recipe Series
A recipe series showcases the blender handling challenging ingredients, delivering a superior experience.
Other videos compare the Xtreme Mix Blender with competitors, emphasizing where it outperforms them on tough kitchen tasks.
Harina De Arroz
Batido Verde
Mantequilla De Pistacho
POINT OF SALE
At retail, the Oster® Xtreme Mix Professional Blender takes center stage, showcasing its POWER and PERFORMANCE. Key features like Max Crush and Patented Titanium Blade Technology* are highlighted to capture attention and drive purchase.
Display Boxes
Xtreme Mix Blender
Product Packaging
More Projects
Oster® Xtreme Mix
Consumers see a performance blender as practical, durable, fast—and above all, powerful. They look for versatility, speed, and exceptional results. Urbana's campaign for the Xtreme Mix Blender highlights its defining traits: POWER and PERFORMANCE
Costa Farms
We prioritize maximizing client budgets through effective production management. Our recent Costa Farms project exemplifies this, where we produced photo and video content simultaneously under a tight deadline and budget.
Oster® Air Fryers
We created a campaign to highlight the innovative Oster® DiamondForce coating of the Oster® Air Fryers, showcasing how they enhance key life moments and boost kitchen confidence. Check it out!
Cocina A La Reversible
To introduce Oster's new reversible technology motor blender, the Urbana team developed a full suite of visual assets, including video, imagery, recipes, packaging design and more.
Coravin - Black Friday
How do you get people's attention on the biggest shopping day of the year? Create something visually arresting, like these neon Black Friday banners we developed for Coravin – a revolutionary system that lets you pour wine without popping the cork.
Oster - Primalatte
With one simple touch, the Oster PrimaLatte brews espresso coffee with a 15-bar pump system and automatically froths milk for cappuccinos and lattes. To bring this elevated coffeemaker to market, Urbana created an equally high-end visual campaign.